"Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since.
We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done.
When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.
There’s NO OTHER WAY.
Our history and our legacy are sacred, but the future defines the products we create.
The mountains that surround us are hard-wired into our DNA. The trails carved into them by explorers, builders and Mother Nature herself are, and always will be, the ultimate inspiration for the character and performance of every bike we build." - Norco